Step 22 of 250: Customer Data Platform (CDP 360° Identity Resolution & RFM)
Customer Data Platform (CDP 360°)
Unified customer identity resolution across all 10+ ITOS projects. Aggregates multi-tenant touchpoints (Email, Phone, Telegram ID, Cookies), performs RFM segmentation, and ensures GDPR data compliance.
3
Unified 360° Profiles
100%
Multi-Tenant Identity Match
RFM 5-5-5
Active VIP Segmentation
GDPR Ready
Right-to-be-Forgotten
👤 Unified Customer Profiles (360° View)
CDP REGISTRY cdp_usr_9011 VIP_CHAMPION
Alexander Romanov
$14 500 LTV
Email: alex.romanov@enterprise.io
Telegram: 889012391
Tenants:
missillusia, nexus, ai_agent_hub
RFM Score: 5-5-5
cdp_usr_9012 LOYAL_CUSTOMER
Elena Vlasova
$3 200 LTV
Email: elena.v@techcorp.com
Telegram: 771029482
Tenants:
crypto_vault
RFM Score: 4-3-4
cdp_usr_9013 AT_RISK
Maximilian Chen
$990 LTV
Email: m.chen@asiapacific.sg
Telegram: N/A
Tenants:
missillusia
RFM Score: 2-1-2
⚡ Live Identity Resolution & Tenant Merging Simulator
Resolving customer touchpoints from new tenant `ai_agent_hub` and stitching identities:
IDENTITY RESOLUTION RESULT: SUCCESS STITCHED TENANTS: 3
{
"cdpId": "cdp_usr_9011",
"primaryName": "Alexander Romanov",
"identities": {
"email": "alex.romanov@enterprise.io",
"phone": "+79998887766",
"telegramChatId": "889012391",
"cookieGuid": "guid_90ab_11c",
"tenantIds": [
"missillusia",
"nexus",
"ai_agent_hub"
]
},
"rfmMetrics": {
"recencyDays": 2,
"frequencyCount": 18,
"monetaryTotalUSD": 14500,
"score": "5-5-5"
},
"segment": "VIP_CHAMPION",
"consentGDPR": true,
"firstSeen": "2026-01-10T12:00:00Z",
"lastActive": "2026-08-24T04:49:03.433Z",
"lifetimeValueUSD": 14500
}